While recruiting videos can help your company establish and strengthen its employment brand, most fall into the typical recruiting video trap in which it introduces company executives, talks about the company’s mission, or includes other scripted scenarios that fail to give potential candidates an accurate perception of the employment brand.

Companies that effectively use video to promote their employment brand showcase their employees and work environment in the most realistic way possible. These videos highlight unique aspects of their organization, including some of the more subtle things that differentiate the company and make it authentic. The best way to establish an employment brand is to depict an authentic employee experience.

Jennifer King, HR Analyst at Software Advice, found three recruiting videos which do just that. Learn how Zendesk, HubSpot, and Rackspace showcase their employment brands to the max with recruiting videos on her HR blog: http://blog.softwareadvice.com/articles/hr/recruiting-videos-that-do-it-right-106051/