Why should a company engage in recruiting and employer branding via Social Media? In order to come to an answer, we put together 10 results of different surveys and studies. Each already a good reason in itself, but in combination they illustrate the urgency to act and make your own experiences in social media recruiting.

Sources:

addtoany: Sharing on Facebook Now More Popular than Sharing by Email on mashable.com (5)

eMarketer: Reasons for Friending or Following Companies Through Social Media According to US Consumers (6)

Jobvite: 2010 Social Recruiting Survey (8, 9, 10)

Nielsen: Global Faces and Networked Places (2)

Nielsen: Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most (4)

OSCAR, Talential, Squeaker: Social Media Recruiting and Employer Branding: Survey results (1, 3)

PMN, IDM, Lubin School of Business: Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter (7)