eBay’s Social Recruitment Strategy

Just before the weekend, I found this interesting example of an integrated social media recruitment approach at eBay on Business 2 Community. The article is obviously not my piece of work, but I want to share it as it’s a nice example of what practices are out there in the market today.

It might be a bit of promotion for selectminds but hey, if they own some good technology why not appreciate it?

The ROI calculation seems some kind of theoretical/vague to me. But bulletproof ROI calculation is still the weakest part of all social media recruiting and branding concepts.

So enjoy, and have a great weekend :-)

eBay Social Recruitment

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Some thoughts about Gen Y

I just read a few articles that are related to Gen Y, and… they made me think (happens from time to time).

First Forbes.com has two success-stories of comparably young women who moved quickly into senior positions. 21-year-old Star Hughes became a business executive (ok, just real estate :-P ) and Christine Park became a senior designer at Cadillac by the age of 28.

Even though these are great and inspiring examples of what could be achieved by representatives of certain groups (here women and GenY) I would technically challenge the relevance of their ‘lessons learned’. For two reasons it is just statistically invalid to take one single person’s career and extrapolate common rules or advices for everyone. This might also be one of the reasons why there seems to be the need for so many “success biographies” out there. I prefer statistically hard-wired models such as the works of Jim Collins. Second, in case of the 21 year-old Star Hughes it is also intrapersonal very dare to already derive a pattern of success as the time span and repetition of successful behaviors is just too small.

But these are just general scientific observations. Coming back to Gen Y (and beyond), based on these examples and the expectations they might raise:

  1. What will be their career look like in 15 years?
  2. Despite their single careers, will there be enough senior positions for all the remaining Gen X-ers, the Gen Y and the upcoming Gen Re (or whatever you like to call them)?
  3. If not (which is likely), will they really be satisfied with “blended lifestyles” and moving into lower paid, lower status jobs? Not everyone can open a coffee shop and lower paid jobs are usually less fun but not necessarily less stress.

There is a lot of research out there that tells us that the way we (they) work will change dramatically. I just wonder if there is also a lot of unrealistic and not- selffulfilling prophecy raised by pushing this too much (also with these kinds of role-models).

Also, there is a list of ten prejudices (?) about Gen Y by Randall S. Hansen from Quintessential Careers. The list includes arguments, why there might be some truth in these perceptions or not and what the reasons for one or the other might be. I like the list and it is quite congruent to all the research done out there. Maybe you first think a while about these perceptions before you follow the link below:

  1. Spoiled/Entitled
  2. Lazy
  3. Poor Work Ethic
  4. Little Respect for Authority
  5. Too Self-Centered and Individualistic
  6. Overinflated/Unrealistic Expectations
  7. Not Committed to Work
  8. No Loyalty to Employers
  9. Lacking in Social Skills
  10. Needy

Enjoy :-)Perception vs. Reality: 10 Truths About The Gen Y Workforce

Update: Yesterday I gave a presentation in front of HR professionals about demographical change etc. One of the participants shared the observation that some of the GenY-ers (and beyond) show “typical” traits with regards to career, blended lifestyles, etc. But they seem to feel pressured (by peers, parents or just by knowing what is expected from their generation) towards behaving this way, which causes significant stress. I haven’t been aware of that, but it perfectly links to this post – and examples like the two above might also contribute to this external pressure. 

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More beautiful resumes!

In my last post I described my experience with re.vu. Encouraged by the feedback and for the fun of it I spend some time for more…

Before I started to try other tools to build infographical resumes I looked  at some cool  examples for inspiration. Nicely done most of them, but I have to admit that these seem to be directed towards specific audiences (which isn’t a bad thing at all, but limits the potential for a new standard) and are tailor-made, which limits the usability for the vast number of people who are not hyper-creative.

I didn’t expect these examples to be generated by free-to-use tools and apps. But nonetheless it was interesting to see how creative one could be (not my core competence).

But let’s get back to the tools and start with

kinzaa

Kinzaa creates a data-driven infographic resume that focuses on the user’s skills and job responsibilities throughout his or her work history. The first step of setting up the basic employment and education data is very convenient as data is simply imported from LinkedIn. After that my user experience got weaker. First, the outcome of my efforts is a rather basic (some might like to call it boring) graphical version of my resume - I even didn’t fully finish it. Second, kinzaa forces the user to pick exactly three responsibilities for every career step. Third, the user should choose personality traits, job and work environment preferences (such as company size, job security, challenge level, culture, decision-making speed). It might not be attractive for some just to limit their opportunities by making job preferences at this moment in their search. Personally I felt that the bi-polar scale in which you have to force your personality and preferences just didn’t match my concept of those and some preferences might also be interdependent, meaning they usually come in a ‘package’.

Nonetheless, these features could be a differentiator to other tools in the market and to be fair, kinzaa is still in beta.

Next stop: vizualize.me

Vizualize.me (also beta), again, turns the user’s LinkedIn profile information into a web-based infographic. The importing runs very smooth and vizualize.me uses more of the data than others, also including e.g. recommendations.

After importing you can edit literally all your data: summary, work experience, education, links, skills, interests, languages, stats, recommendations and awards. Some of this editing needs to be done to make the resume meaningful, but unfortunately some of it is also rather tedious as you will have to choose from a lot of non-intuitive drop-downs to value certain skills or even awards. I went through most of it and have to admit that the result is rather compelling. Just the right mixture between “graphical” and standard “informative”.

Brazen Careerist

Last year Brazen Careerist, a career management resource for young professionals, also launched a facebook app that generates an infographic resume from a user’s facebook, Twitter and LinkedIn information.

After the usual app authorization the app accesses the data from those various accounts and creates an infographic resume with a unique URL (nonetheless you are re-routed to facebook).

The infographic doesn’t look very innovative or creative, but what makes it special is the facebook integration (could be a plus or a minus) and the use of social media metadata such as number of tweets, connections, followers or check-ins. This is not only a distinguishing feature but will become more and more important as future hiring decisions will be also based on your online reputation. But be careful about accuracy (with every automated tool): I am sure, that I have shared more than two (!) links in my online life.

With your resume comes a “Career Portfolio” section which features badges awarded based on a user’s facebook, Twitter and LinkedIn achievements.

We know this kind of “motivator” from foursquare and I somehow liked it, as it is a kind of gamification and therefore very GenY and GenRe (or whatever you like to call them). But I doubt that it is of any real use to employers and it’s only limited fun for the user: “living in one of the 40 healthiest cities” or “graduating from one of the Ivy League schools” are life events and hardly comparable to checking into your favourite gym five weeks in a row.


If you like to see some more creative examples of (info)graphical resumes, you might want to checkout behance or the notorious Pinterest.

Have you used a such web apps to create an infographic resume? If so, which tool did you use and how was your experience? And what do you think of those from the perspective of the recipient who might have to read dozens of those per day? Please just share in the comment section.

P.S.: Job offers based on my resumes please via private message :-D

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I just created my resume…

… and I didn’t say “upload”.

This morning, I was thinking about how to update my “about“-page and give it a more interesting and state-of-the art look. Get rid of boring text and upload some pictures was my first thought. But simple pictures are so Gen X… so I started looking for a tool to create infographics and came up with re.vu

re.vu  is one of many tools in the market that enables a user to pull in and edit his or her LinkedIn data to produce stylish web-based “personal” infographic(s). I choose it, because it was first to pop-up in my Google search results – and take it as an example for all the other products out there.

Actually there is a lot of thoughts on the future of candidates’ presentation in the web community. Will it be Pinterest, SocialCV, infographics or something totally different?

Speaking of infographics, back to re.vu: The infographic layout, which could be customized, focuses on basic data such as name, title and biography, social links and career timeline — it also enables a user to add more graphics, including statistics, skill advancement, proficiencies, quotes and interests over time. I like the “percentages” feature, where you can highlight figures which you think represent your career stages best.

Besides the career timeline that is generated via the LinkedIn connection, the other graphics can be tedious to create, as all the details must be entered manually. A nice feature is that you can give the page a more personal appeal by integrating pictures or moving the various design items.

In the end a partly interactive infographic resume is generated. As you can easily update your data, this page is an always accurate and recent CV.

There are strong arguments for this kind of presentation from the candidates perspective. Besides its non-static data and customizable appeal, it also re.vu also offers the possibility to integrate more detailed data,  files and hyperlinks. Though, some candidates (and some candidate advisors) tend to tailor their CV for certain employers/jobs. This might be even more work than in the “past”. Also, with these kind of tools, you still have full control over the personal data you like to share with potential employers.

But also from an employer point-of-view I could see some arguments for infographics resumes: the biggest fear of every recruiter is that they find a non-standard rather chaotic CV, have to search for data or at least do not find data at the expected place. All of this costs time… With such a tool like re.vu there will be some fresh and not-so-boring looks, but not for the price of some of those disadvantages. Data will still be structured (customization is limited, which doesn’t happen on personal homepages) and if you are interested in getting more detail to e.g. some career stages, just move your mouse over it. This makes it partially even better to read than the common pdf/word documents.

So, recruiters out there start getting used to this kind of candidate presentation.

Maybe I start trying kinzaa next, but maybe some of you already tried it and would like to share their experience?

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The Millennial Consumer: Debunking Stereotypes – bcg.perspectives

Nothing to add. Enjoy your weekend reading it :-)

bcg.perspectives – The Millennial Consumer

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Kraft Mac & Cheese – Likeapella: A special thanks to 4.632 facebook fans

You might like a lot of pages and products on facebook, but have you ever been hugged back or personally thanked? Yesterday Kraft Mac & Cheese rolled out a special thank-you for facebook fans: a nearly seven-minute song that namechecks people who liked a post from the brand earlier this week:

“LIKE this post, and you never know what may happen.”

And what happened? On Friday KM&C told their fans “We LOVE it when you “LIKE” our posts. So we’re showing you some love back with a song personalized for you, our fans.”

With the help of the YellowJackets, an a capella group, KM&C shot a video in which the names of fans are not only displayed/scrolled but also mentioned in the song – due to privacy reasons only abbreviated.

Sure, it’s not employer branding but still an inspiring example for the integrated use of social media channels and a personalized brand experience.

Nice bow-ties, guys!

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