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Design code
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Gathering ad motifs with design codes
A great number of ad motifs are given more relevant data on artistic and format-related aspects in addition to the product code. This data is put together in the so-called design code that contains important textual requirements and adds useful details to the hard facts of campaign motifs. This includes the marking of advertising material that has been rewarded a sought-after web award (e.g. the ADC Award, Cannes Lions or Clio Award)
Advertising measures are assigned subcategories and codes that enable you to select them according to their content. Overall, the design code includes 14 categories, about 100 subcategories and around 700 detail codes.
Examples of design code categories:
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architecture |
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Food/Beverages |
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Objects |
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Geography |
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Culture/Art |
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Landscape |
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People |
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Plants/Animals |
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Sport/Leisure |
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Textures/Typography |
Examples of a design code category with subcategories and detail codes:
The design code category "people" has seven subcategories: "Groups/Couples", "skin colors", "in the Context", "in action", "in uniform", "body parts" und "no context". This category alone includes a total of 126 detail codes.
Example of the subcategory "in uniform" in the design code category "People":
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Fire brigade |
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Court |
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Hotel/Restaurant |
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Medical professions |
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Pilot/Astronaut |
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Police/Military |
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Other professions |
Gathering ad motifs with design codes enables not only target-oriented research, but also a search for sponsored ads or special kinds of advertisement.
In searching for advertisement measures, AdVision digital even meets even special requirements of verbal speech and imagery.
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