Founder Mark Cridge to exit Glue and Aegis Isobar network
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.
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Content
Google launches Chrome app for iPhone and iPad
Google has launched the mobile version of its Chrome browser for the iPad and iPhone at its developers conference in California.
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
Innocent gives away Olympic tickets in 'tweet for a seat' campaign
Innocent, the official smoothie and juice of the London 2012 Games, is giving away tickets to different Olympic events as part of a two-week Twitter campaign called 'Tweet For A Seat'.
Merlin Inkley to leave Channel 4
Merlin Inkley, Channel 4's head of airtime management, is leaving the broadcaster after 20 years.
Media agencies deliver their verdict on the News Corp split
News Corporation's decision to split into two divisions has today (28 June) prompted fevered speculation about the motives behind the move. Here media executives offer their take on today's news.
PHD lands bulk of Unilever media planning
Unilever is set to appoint PHD to handle the bulk of its £3 billion global communications planning business.
'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief
Suzuki may be a challenger brand with a 1.2% share of the UK automotive market, but it has big ambitions.
Appointment to View: Making of the Tower Bridge Olympic rings (time lapse)
Innovision, the agency behind the Olympic rings hoisted on to Tower Bridge yesterday (28 June), has released time lapse footage of its creation.
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Blogs
Festival 2012 Is Brilliant. So Why Are The Arts Still Sold Like Broccoli?
Unofficial Partner, 29 June 2012
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Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
We are dealing with a growing media landscape that’s becoming nois...
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Social Media for Business
- The Cambridge College of Enterprise
- Date: Tue 17 Apr 2012 - Thu 02 Aug 2012
- Venue: United Kingdom More
CIPR: Assert yourself
- Chartered Institute of Public Relations
- Date: Tue 03 Jul 2012 - Tue 03 Jul 2012
- Venue:
52-53 Russell Square, London
WC1B 4HP
More
Social Customer & Social Loyalty
- 149 Glenarm Road
- Date: Tue 03 Jul 2012 - Tue 03 Jul 2012
- Venue: Innovation Warehouse, 1 East Poultry Avenue, London EC1A 9PT More
Brand barometer: Women's magazines, which one is most prominent online?
Glamour and Elle are the most prominent, followed by Cosmopolitan
Zeebox on a mission to revolutionise TV viewing
The co-founder of the social TV app Ernesto Schmitt believes it can change the TV advertising model, Katherine Levy reports.
Brand builder: The Huffington Post
After an underwhelming first year in the UK, the site has readied a fresh campaign.
Do shock tactics work in retail ads?
Has Harvey Nichols damaged its brand or are its ads enlivening a bland sector, John Tylee wonders.
Why We're Loving ... Jason Delahunty senior producer, Alex Mathieson director, 4Creative
WHY: E4 is promoting its new musical-comedy sitcom, The Midnight Beast, with a live ad filmed in front of 100 fans today (Thursday).
All about ... Cannes Media Lions
Being on the judging panel was an experience, according to Alex Altman.
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor partnered with Marketing to bring together senior marketers to talk about what they've learned from their involvement with the greatest sports show on earth.
The Health Lottery's Martin Hall: 'Innovate to accumulate'
The Northern & Shell-owned brand has a plethora of plans in place as it looks to challenge the dominance of the National Lottery.
The changing gamer
Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best purchases, writes Alice Dunn, marketing executive, Kantar Media.
All you need is love to make people like your brand more 1
It's not the rational responses that make consumers like brands, it's the emotional ones, Leo Rayman argues.
Social TV: Everybody's talking about it 1
A third of adults say they have visited a social media site while watching a TV show, writes Mat Riches, associate director, Kantar Media Custom.
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