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Connected TV Forecasts (1-5 users)

Connected TV Forecasts (1-5 users)


The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in this report from Digital TV Research, up from 124 million at end-2010. The report states that this translates to 20% of global TV sets by 2016, up from only 6% at end-2010.

Despite all of this rapid growth, only 8.9% of global TV sets will be connected to the Internet by 2016. However, this is up from a mere 1.4% at end-2010. Proportions will vary considerably from one country to the next, with South Korea the market leader in 2016 (boasting 15.0% penetration).

Published in November 2011, this 83-page PDF report is the most geographically comprehensive to ever be published. The report comes in five parts:
• Executive Summary which analyses the current connected TV market as well as explaining the forecasts in-depth.
• Succinct profiles of the main connected TV platforms, including Samsung Smart TV, LG Smart TV, Mitsubishi Stream TV, Panasonic Viera Connect, Sony Bravia, Toshiba NetTV, Apple, Apple TV, Google TV, TiVo, Liberty Global’s Horizon, Xbox, PlayStation 3 and Yahoo! Connected TV.
• Global forecasts summary from 2010 to 2016
• Comparison forecast tables for 40 countries.
• Individual country forecasts for 40 territories.

Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.

Published November 2011. PDF Only

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