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HDTV, 3DTV and DVR Forecasts (1 - 5 users)

HDTV, 3DTV and DVR Forecasts
January 2012

HD-ready penetration will double from 25.9% at end-2011 to 50.9% in 2016. However, HD-ready penetration will be higher than 80% in 18 countries by 2016.

Simon Murray (author of the HDTV, 3DTV and DVR Forecasts report) said: “Most sets on sale in developed markets are now HD compatible, with a growing proportion also providing 3D functionality. Retail prices are falling as production reaches economies of scale, as competition increases and as consumer acceptance grows.”

More than 300 million HDTV-ready households existed at end-2011 for the 40 countries covered in the report. The US supplied 79 million of the total, followed by China (35 million) and Japan (24 million).
The HD-ready household total will more than double to 652 million by 2016. China will become the market leader, by providing 151 million homes – up by 116 million on 2011.

Published in January 2012, this 63-page report is the most geographically comprehensive to ever be published. The PDF report comes in four parts:
• Executive Summary that analyses the current HDTV, 3DTV and DVR market as well as explaining the forecasts in-depth.
• Global forecasts summary from 2010 to 2016
• Comparison forecast tables for 40 countries.
• Individual country forecasts for 40 territories.

Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.

Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.

Published August 2011. PDF Only

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