When you are using Facebook Pages and linking them to your on-line site there is a very powerful tool you can use. The leverage it provides is massive.
In essence it creates a big focal point that draws people into commenting and liking your content more.
On top of this is also provides and massive source of easy to access social proof for Google.
It is the Facebook App.
In having your own very easy to set up Facebook App you can easily join your web pages to your Facebook Page. Allowing all the comments to translate directly from the Fan Page to your website pages, and vice versa.
All you have to do is go in into developers.facebook.com, then tell Facebook where to point. It will give you two codes that you place within either your theme, or a special plugin for your site. Then you are sorted.
It is a very quick and easy process.
One which allows you to accomplish a great deal.
On-site comments as you know are valuable. Though when you tie them to your fan page you can draw on a much bigger effect. Basically because Google loves Social Media so much.
Every time you place a link to a web page on your Fan page you will get comments and likes for it. As you build up the number of fans that you have the value of that social proof greatly increases.
Firstly because it is more love that you can demonstrate to Google. Which in turn will give you more love by raising you up through the rankings.
Yet of even further importance. It is proof to other new visitors finding you through organic searches. Searches which brought them to your site through a search engine naturally that is. That people are finding value in your site. That is can be trusted and appreciated properly.
That is worth more than its own weight in gold. It sets you wildly above par. It establishes you as quality for people who have never seen you before.
Which provided things are set up correctly, can be used to draw more new fans and social proof.
Further raising the spiral. See where this is going. Pretty good right?
And all you have to do is a few brief minutes of work. Nice.
So the How To I Make A Website top tip on Why Use Facebook Apps: Utilise the fantastic free tool that is Facebook Apps and link your own website up to your Facebook Page. Get the glory of Social Media working for you properly.