Facebook shares back down to $31 – Facebook stock is down 5 percent from last Friday, closing at $31.09 today. The stock slipped after a number of analysts suggested that the company might report underwhelming earnings this quarter. Six of Facebook’s 11 IPO underwriters initiated coverage with a Hold rating or the equivalent. Lead underwriter, Morgan Stanley, and Goldman Sachs and JP Morgan all have the equivalent of a Buy recommendation. Facebook announced today that it will hold its Q2 earnings call on July 26.

Chill raises $8M – Social video site Chill, which integrates Facebook Open Graph, announced that it raised a $8-million round led by Kleiner Perkins Caufield & Byers and William Morris Endeavor. The app has more than 10 million monthly active Facebook-connected users, according to AppData.

Facebook creates API to show pricing in user’s local currency – Facebook launched an API on Thursday that gives developers access to a user’s preferred currency and the conversion rate to Credits. This lets developers show prices in a user’s preferred currency in their in-game stores.

Springpad now lets users import Likes – Note-taking app Springpad announced new Facebook integration features that allow users to import and organize their Facebook Likes so that they can search them. The app also layers on information from Rotten Tomatoes, Open Table, Foursquare and other services to provide more context and recommendations around a user’s existing interests.

Timeline app leads to 150 percent increase in traffic for Endomondo - Workout tracking app Endomondo, released new stats on the success of their app for Facebook Timeline. In addition to passing 10 million downloads, Endomondo announced that its users share 50,000 workouts per day on Facebook, and it has seen a 150 percent increase in traffic from Facebook since the launch of its Open Graph integration.

Ad tool shows advertisers if their images are the right size – Facebook added a widget to its self-serve ad tool this week to show advertisers what the exact dimensions should be for their ad images. The feature will show users if the image they uploaded is too large or small.

 Facebook added 17 new positions to its careers page this week, including jobs for a mobile growth partner engineer, marketing and platform designer, a pan-Euro client partner and a procurement buyer, among others.

Posts added this week on Facebook’s Careers Page:

• Mobile Growth, Partner Engineer
• Platform Program Manager
• Platform Program Manager
• Procurement Buyer
• Corporate Communications Manager, India (Hyderabad)
• Recruiter – London
• Recruiting Coordinator – Engineering- Contract
• Recruiting Manager – London
• Technical Program Manager 120603
• Marketing & Platform Designer
• Analyst, Platform Operations, Spanish/Portuguese (Dublin)
• Associate, Platform Operations
• Account Manager, Financial Services (New York)
• Pan Euro Client Partner (London)
• Client Partner, Retail
• Client Partner, Retail (Austin)
• Operational Data Analyst (Austin)

Facebook appears to have hired a head of policy, France, and about two dozen other employees according to listings removed from its careers page, as well as LinkedIn updates.

New hires, according to LinkedIn:

• Aravind Anbudurai, Software Engineer - former Software Development Engineer, IC-1 at Yahoo
• Edward Ohrns, Sales/Advertising - former Cust Svc II Rep at PSCU
• Mark Uyeda, Recruiting Coordinator - former Recruiter Compliance Administrator at Facebook
• Shireesh Asthana, Platform Engineer - former Directed Research Student at Integrated Media System Center
• Vasiliy Kuznetsov, Product Analyst - former associate at ZS Associates
• David Stone, Client Partner - former Product Manager at WaytoStay
• Kasey Sykes, Team Lead, Strategic Client Services - promoted from Account Manager at Facebook

• Head of Policy, France
• Network Engineer, SW
•  Data Center Business Operations Manager
•  Manager, Business Operations
•  Operations Analyst
•  Public Policy Manager (Sao Paulo)
•  HR Specialist – Contract (Austin)
•  Data Center Business Operations Manager
•  Datacenter Optimization Engineer
•  Lead Data Center Technician (Forest City)
•  Network Engineer, SW
•  SCO Procurement Coordinator, Site Operations
•  Sourcing Manager, Data Center Infrastructure Services
•  Head of CPG/Beverage, Global Vertical Marketing
•  Platform Developer Marketing Manager
•  Analyst, Ad Review Operations – Contractor (Austin)
•  Analyst, Platform Operations (Dublin)
•  Analyst, Platform Operations (Dublin)
•  Manager, Platform Operations
•  Account Manager (Sao Paulo)
•  Team Lead, Media Solutions, Southern Europe (Dublin)
•  Operations Analyst
•  Client Partner, Mobile (Chicago)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook for Every Phone, the page for Facebook’s feature phone application, continues to have massive organic momentum, picking up millions of new Likes a week.

The top 20 fastest growing Pages this week gained between about 308,000 and 2.7 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

Top Gainers This Week

#	Name	Total Likes	Daily Growth	Weekly Growth
1	Facebook for Every Phone	104,840,554	+304,361	+2,786,546
2	Coca-Cola	43,429,383	+34,398	+561,505
3	The Entertaining Elf	3,004,520	+42,430	+520,457
4	Ted (The Movie)	1,131,706	+61,131	+447,300
5	Cristiano Ronaldo	46,013,702	+27,902	+433,153
6	Adele	31,271,823	+27,567	+403,431
7	Amazon.com	5,961,738	+25,168	+399,217
8	YouTube	59,840,358	+25,599	+387,506
9	Titanic	26,211,635	+42,395	+385,511
10	Samsung Mobile	9,364,183	+54,548	+364,154
11	Mozilla Firefox	10,019,058	+19,351	+363,692
12	Target	14,465,198	+37,566	+346,507
13	Samsung Mobile USA	7,338,712	+36,607	+337,806
14	Rihanna	58,138,696	+45,543	+336,504
15	The Simpsons	52,648,804	+21,354	+334,537
16	Ek Tha Tiger	404,715	+214,306	+326,305
17	Facebook	68,866,102	+44,037	+324,667
18	Shakira	52,157,359	+20,892	+315,497
19	Lian Bazlamit	404,409	+479	+313,901
20	Eminem	58,996,329	+41,296	+308,266

Coca-Cola seemed to grow as the result of promoting one of its recent posts. The post, seen to the right, gained significantly more shares, Likes and comments than others on the page, though it is similar in style and execution to what Coke has been doing for weeks. The company might have run a page-post ad or page-post Like Sponsored Stories to get that boost.

The Entertaining Elf, a website that bills itself as “your daily dose of entertainment and fun,” came in at No. 3. The site has been making several posts a day and includes a Like button for its Facebook page next to all of its blog posts.

Ted (The Movie) picked up close to 450,000 Likes this week, likely due in large part to an ad campaign promoting the film’s release today. The page also features a tab app that lets people add the film’s stuffed bear character, Ted, to photos of themselves partying. Users can then share the photo or set it to be their Timeline cover photo.

Amazon.com, Target, Samsung Mobile and Samsung Mobile USA have had ongoing Sponsored Story campaigns that make them appear regularly on our list of top growing pages. Other pages in the top 20 seem to have grown through organic momentum, though Palestinian singer Lian Bazlamit seems to have gained new Likes from a page consolidation.

Instagram tops our list of Facebook-connected applications growing by daily active users this week. The mobile photo sharing app got updates for iOS and Android this week.

Titles on our list gained the most DAU of any apps on the platform, growing from between 200,000 and 2.7 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name DAU Gain Gain,% 1.  Instagram 5,100,000 +2,700,000   + 113% 2.  Socialcam 7,700,000 +1,300,000   + 22% 3.  Glassdoor 1,300,000 +1,080,000   + 491% 4.  Yahoo! Social Bar 5,000,000 +1,000,000   + 25% 5.  Chill 1,100,000 +830,000   + 307% 6.  Song Pop 1,800,000 +700,000   + 64% 7.  Terra 1,200,000 +520,000   + 76% 8.  60photos 630,000 +490,000   + 350% 9.  TripAdvisor™ 2,100,000 +400,000   + 24% 10.  The Sims FreePlay 350,000 +340,000   + 3,400% 11.  Birthday Reminder 600,000 +310,000   + 107% 12.  Pinterest 3,300,000 +300,000   + 10% 13.  Wish 550,000 +270,000   + 96% 14.  Get Revealed 930,000 +260,000   + 39% 15.  Facebook 300,000 +250,000   + 500% 16.  Pedido de Amigos 810,000 +240,000   + 42% 17.  HTC Sense 2,500,000 +200,000   + 9% 18.  Flipboard 1,800,000 +200,000   + 13% 19.  MyCalendar – Birthdays 2,400,000 +200,000   + 9% 20.  Microsoft Live 14,100,000 +200,000   + 1%

Video sharing app Socialcam took the No. 2 spot, growing steadily again after a drop in DAU earlier this month. Another Open Graph video app, Chill, came in at No. 5. Career app Glassdoor was No. 3 with a nearly 500 percent increase. The web integration has broken into the top gainers after appearing on our emerging apps list three weeks ago. When users add the app they can invite their friends as “inside connections,” and their friends will receive notifications to add the app.

No. 6 Song Pop was one of only two games in the top 20 this week. No. 10 The Sims FreePlay, an app for iOS and Android, got an update this week that allows users to invite their Facebook friends to get on a party boat. The app saw a 3,400 percent increase in Facebook-connected users as a result.

All data in this post comes from our traffic tracking service, AppData.

Facebook appears to be testing a new “Want” button plugin similar to its popular Like button.

Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”

With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it.

Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data. A Want button plugin will make it easy for e-commerce and other sites to implement this type of Facebook functionality without having to build their own apps. Many of these sites are already using the Like button, but Liking a product could mean users already have it or that they are interested in getting it. Being able to distinguish between these groups of people and target ads to either one could be very powerful for advertisers and help make Facebook a stronger competitor to Google AdWords.

Although publishing “Want” actions is currently disabled by Facebook, Waddington was able to implement a version of the button on his own site. Clicking the Want button returns an error for now.

We’re waiting to hear back from Facebook for more details on when this might be rolled out and how exactly it will work.

[Update 6/29/12 10:33 a.m. PT - Facebook provided the following statement, "We're always testing new Platform features, however we have nothing new to announce." ]

In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like.

The modules, which tend to appear on app canvas pages, are eye-catching since they include the name and image from a developer or admin’s own applications. These also might encourage developers to consider running Sponsored Stories instead of traditional Facebook ads with a headline, image and body copy.

Sponsored Stories tend to have higher clickthrough rates and lower costs per click than other Facebook ads. They are also the only type of ads that can be shown in News Feed or on mobile. These ads have smaller reach than traditional ads because they only target users who have friends that have used an app recently. Specifically, users’ app activity is eligible to be included in Sponsored Stories if they have used an app for at least four minutes in the last 14 days or if they have used the app twice ever with one of those times occurring in the last 14 days.

In addition to “app used” Sponsored Stories like the ones Facebook is currently promoting with the “See Your Ad Here” module, developers who have integrated Open Graph can pay to sponsor more specific actions that users take within their app. For example, a game could sponsor stories about users earning achievements, or a fitness app could sponsor stories about users tracking their workouts. Developers can preview these kinds of Sponsored Stories with the action spec demo tool.

Facebook now lets developers attach multiple photos to Open Graph actions and use their own location data for Open Graph actions and objects, according to a post on the company’s developer blog.

Previously developers could only include one photo along with Open Graph stories, and apps had to use Facebook place IDs in order for location information to be integrated into a user’s profile and News Feed. With the additional location support, developers can create their own place objects or use a third-party location service, like Foursquare, and still benefit from their stories appearing on a user’s Timeline map and in News Feed stories and aggregations.

These are key enhancements that build upon changes Facebook made in April to allow developers to create richer Open Graph stories, including changing its API to let Open Graph apps publish large user-generated photos and giving the option to add locations to actions users take within apps.

More technical information about implementing location tagging and multiple photos from Open Graph apps is available from the Facebook developer site.

Facebook has added a reminder above pages that users own to make it clear whether they are posting as themselves or on behalf of the page.

A light blue bar stretches across the top of the page telling page owners which “voice” they are using to post, Like and comment. There is an option to easily switch between the page and a user’s personal profile. The feature will help page owners avoid mistakenly posting or taking other actions as the wrong voice. However, it feels like a Band-Aid where the social network may need more of a product overhaul.

The new “voice” reminder does not integrate with the “use Facebook as a page” feature. When users switch between voices, they are not being logged in as a page. The actions they take on the page they own will come from the voice of the page, but once they navigate to another page, they are posting as themselves again. The voice reminder doesn’t follow users to other parts of the site and it doesn’t give page owners options to switch to using Facebook as a page or change their posting settings. Those two features were always buried and not explained particularly well. Now, Facebook has eliminated the “posting preferences” option from page settings. This means that users cannot set a default for whether they want to take action as themselves or as a page. When page owners visit their pages, the new feature defaults to the most recent “voice” used for that page, which may or not be helpful for different people.

“Use Facebook as a page” seemed like a game-changing feature for page owners when it came out in February 2011, but it’s unclear how many people use it for moderating their page and responding to posts on other pages across the site. Facebook hasn’t made any push to get page owners to use it, and it seemed neglected in the Timeline redesign. For example, the News Feed publisher box was left outdated for several months until last week. We wondered whether “use Facebook as a page” would be phased out, though Facebook told us in April that it would continue to support it.

When Facebook added the ability to view page notifications without having to switch to using Facebook as a page, “use Facebook as a page” became less necessary. And with many page owners now using third-party software for moderation and publishing, the type of advanced user who would use the feature no longer had need for it. However, a key aspect of “use Facebook as a page” is the ability to write on other pages on behalf of a brand or organization. Liking users’ comments or responding to their questions on other fan pages is important for page owners to build and maintain customer relationships. For now this is still available, but it’s unclear whether Facebook will move away from this completely or find another way to implement it through the new “voice” bar above pages.

Here’s this week’s list of hires in the Facebook platform industry, per LinkedIn and the companies themselves:

• Shelby Schermeyer, Media Sales Planner - former student at Boston University

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.