Latest News

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor partnered with Marketing to bring together senior marketers to talk about what they've learned from their involvement with the greatest sports show on earth.

 

'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief

Suzuki may be a challenger brand with a 1.2% share of the...

 

Uniqlo partners with Sony Pictures for first augmented reality campaign

Uniqlo has partnered with Sony Pictures to launch 'The Amazing Spider-man' T-shirts...

 

Kettle Chips appoints 101 for TV push

1

Kettle Foods has appointed 101 as its lead creative agency to hand...

 
 

Marketing Guru: What happens when my boss has ad expectations that can never be met?

John Lewis' ads seem to win every award going, but what should...

 

Why retailers should set store by data visualisation

High-street chains should make greater use of data that 'lives' in the...

 

Google launches Chrome app for iPhone and iPad

Google has launched the mobile version of its Chrome browser for the...

 
 
 
 
Champions of Design
Engine Power Index
Brands at Cannes
 

Latest Video

 
 

Latest Blog Posts

Sssshhhhhh!!! It’s the Secret Service!

Joe Marshall,

29 June 2012

Nailing colours to the mast

Jonathan Weeks,

29 June 2012

 
Helen Edwards
Forward Features
Branded Content essay
Greater Insight
 

In Depth

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

After years of work, the moment of truth is almost upon Olympic...

 

The Health Lottery's Martin Hall: 'Innovate to accumulate'

The Northern & Shell-owned brand has a plethora of plans in place...

 

Brand barometer: Women's magazines, which one is most prominent online?

Glamour and Elle are the most prominent, followed by Cosmopolitan

 

Brand builder: The Huffington Post

After an underwhelming first year in the UK, the site has readied...

 
 

The 'Olympics of advertising': How the brands at Cannes competed for our attention

Winning awards wasn't the only game in town at the Cannes Lions...

 

Field Marketing: Innovation ensures success

Brands seeking to connect with consumers in person need to take a...

 

We'll Call You: Microsoft

The launch of the manufacturer's Surface tablet left Mole unable to decide...

 

Brand Manager of the Week: Dan Daly

Head of consumer marketing, Auto Trader

 
 
 
 

Jobs

 
 

News By Email

Marketing Daily News : Preview
Marketing's Power 100
Future Marketing Leaders