Citi Presenting Sponsor For 'Extra' Olympics
Citi is the presenting sponsor of “Live Extra,” the section on NBCOlympics.com that will offer live coverage of all Olympic events for the London Games.
“Live Extra” promises to receive considerable traffic during work hours as NBCUniversal makes all events available live via a PC or mobile device --
rather than holding some events to air exclusively in prime time on TV.
“Live Extra” is a TV Everywhere-type service, where users must prove they pay for TV service that
includes CNBC and MSNBC.
Coke and BMW also have presenting sponsorship roles on NBCOlympics.com, backing a “Golden Moments” and “Team USA” section, respectively.
Both marketers have begun running pre-roll spots as the site offers coverage of the Olympic trials.
Coke banner ads on the site feature soccer standout Alex Morgan and gymnastics star Shawn
Johnson. BMW’s tout its sponsorship role with the U.S. Olympic and Paralympic teams.
As part of its Proud Sponsor of Moms campaign, Procter & Gamble is the sponsor of an
“Olympic 17” section that focuses on athletes and their roads traveled to London. Banner ads include a Facebook link.
Warner Bros. is backing a “Meet The Olympic
Athletes” section. It’s presented by “‘Magic Mike,’” a film released Friday that may not be drawing significant interest by the time the Olympic flame is lit. The
Steven Soderbergh-directed film focusing on a male stripper played by Channing Tatum, has a banner ad with a Facebook thumb that reads: “Help Make Stripping An Official Sport!”
Recent MediaDailyNews Articles
-
Citi Presenting Sponsor For 'Extra' Olympics June 29, 6:43 p.m.
Citi is the presenting sponsor of “Live Extra,” the section on NBCOlympics.com that will offer live ... -
Organic Growth Forecast Dips For WPP, Omnicom, IPG June 29, 5:11 p.m.
Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates ... -
White Sox, Outdoor Channel Teams For Promotions June 29, 5:06 p.m.
The Outdoor Channel took a swing Friday with a promotion giving baseball fans premium outdoor real ... -
Former Posterscope USA Execs Plead Guilty June 29, 4:16 p.m.
The criminal trial of former Posterscope USA executives Todd Hansen and James Buckley won’t be going ... -
Univision Just Surpasses Net Rivals June 29, 4:11 p.m.
Early results on Thursday show Univision scored a rare summer victory over the English-language broadcast networks ... -
High Court Throws Out FCC Ruling On 'Wardrobe Malfunction,' Dual Ownership June 29, 12:14 p.m.
One day after the court's major health-care decision, CBS won a broadcast victory. The Supreme Court ... -
Martin Agency Takes Top Prize In MBI Competition June 28, 8 p.m.
The Martin Agency/Ingenuity Media Group has won the gold prize in the Media Behavior Institute’s case ... -
Gannett Debuts Dedicated Digital Sports Unit June 28, 6:09 p.m.
The USA Today Sports Media Group -- searching for a way to knit together sports assets ... -
IPG Launches Advantage International, Sports Marketing Shop June 28, 5:39 p.m.
Interpublic Group has launched a new sports marketing agency called Advantage International and has hired 20-year ... -
Media Deals Climb 52% In Q1 2012, Hit $32 Bil June 28, 1:14 p.m.
Media deals quickened in the first half of 2012 -- with many mergers and acquisitions coming ...
Be the first to comment on "Citi Presenting Sponsor For 'Extra' Olympics"
Leave a Comment
You must be a member to comment. Become a Member