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MailChimp – What is transactional email?
by Redaktion
Econsultancy – It isn’t Facebook’s fault that so many social ad campaigns fail
by Redaktion
GigaOM – Tablets now drive more ecommerce traffic than smartphones
by RedaktionEmail Marketing»
MailChimp – What is transactional email?
29. Juni 2012 10:30-
PR Daily – 17 email etiquette tipsVon PR Daily: I’ve heard David Grossman speak and found him to be a great resource for all things related...by Redaktion on 28. Juni 2012 17:30 -
CIO – 16 Schreibtipps: Der Knigge für mehr E-Mail-ErfolgVon CIO: Vielen E-Mails fehlt es an der Perfektion. Wenn Sie aber ein paar Regeln beachten, können Sie ganz leicht...by Redaktion on 28. Juni 2012 12:30 -
EMAIL CRITIC – 10 Tips on How To Do Email Marketing RightVon EMAIL CRITIC: Email marketing puts the ability to connect with potential and existing customers at the touch...by Redaktion on 28. Juni 2012 11:00
Social Media»
Econsultancy – It isn’t Facebook’s fault that so many social ad campaigns fail
29. Juni 2012 17:00-
FUTUREBIZ – Facebook auf Webseiten Want-Button als Signal an UnternehmenVon FUTUREBIZ: Es sieht so aus, als würde Facebook mit dem Want-Button ein weiteres Social Plugin testen. Dies...by Redaktion on 29. Juni 2012 15:30 -
COMPUTERWOCHE – In 140 Zeichen: Twitter aus der Nische in die BreiteVon COMPUTERWOCHE: Twitter wird in Deutschland immer attraktiver – inzwischen nutzen 4,4 Millionen Menschen...by Redaktion on 29. Juni 2012 15:09 -
PR Daily – Most consumers prefer social media customer serviceVon PR Daily: If you manage a brand’s social media presence, chances are you’re an expert in customer service....by Redaktion on 29. Juni 2012 11:30
Mobile Marketing»
GigaOM – Tablets now drive more ecommerce traffic than smartphones
29. Juni 2012 16:30-
responsys – How Mobile Is Redefining Marketing and Community EngagementVon responsys: “Mobile is a behavior not a tactic and should be aligned with goals and users interactions,”...by Redaktion on 29. Juni 2012 12:07 -
MobileMarketingWatch – Infographic: How People Really Use Their PhonesVon MobileMarketingWatch: Our friends over at inneractive have published their latest mobile infographic, this...by Redaktion on 29. Juni 2012 11:00 -
Mobile-Maker – Die Macht des Mobile MarketingVon Mobile-Maker: Die Gesellschaft von heute ist mobil, flexibel und unabhängig, Kommunikation und Information...by Redaktion on 29. Juni 2012 09:00
Aktuelle Beiträge
Econsultancy – It isn’t Facebook’s fault that so many social ad campaigns fail
Von Econsultancy: Last month, Brian Solis pulled together a list of strategic investment priorities for Facebook to invest in post-IPO. Interestingly, one glaring omission was a revised model/or strategy for working with advertisers… I’ve touched on social media usage stats in previous posts, Pinterest’s 11m strong base, Instagram’s 30m accounts and of course, old favourites [...]
GigaOM – Tablets now drive more ecommerce traffic than smartphones
Von GigaOM: Tablets, as we’ve written about before, are ideal shopping devices, generating outsized sales despite their smaller reach. But now, it appears that tablets have outpaced smartphones in the sheer amount of traffic they deliver to commerce sites, according to online marketing technology company Monetate. Monetate, which analyzes more than 100 million online shopping [...]
FUTUREBIZ – Facebook auf Webseiten Want-Button als Signal an Unternehmen
Von FUTUREBIZ: Es sieht so aus, als würde Facebook mit dem Want-Button ein weiteres Social Plugin testen. Dies ist aber mehr als ein reiner Test, oder ein neues Plugin, sondern ein klares Zeichen für Unternehmen, Facebook Features in die eigene Webseite zu integrieren. Erst kürzlich haben wir hierzu ein Artikel verfasst und Entwickler und Unternehmen [...]
COMPUTERWOCHE – In 140 Zeichen: Twitter aus der Nische in die Breite
Von COMPUTERWOCHE: Twitter wird in Deutschland immer attraktiver – inzwischen nutzen 4,4 Millionen Menschen den 140-Zeichen-Dienst. Freunde und Promis ziehen die Neu-Zwitscherer auf die Internetplattform, aber auch Großereignisse wie die Fußball-EM. Lady Gaga, Cristiano Ronaldo, Peter Altmaier: Viele Promis und Politiker nutzen nahezu täglich Twitter und teilen der Welt da draußen mit, was sie beschäftigt. [...]
responsys – How Mobile Is Redefining Marketing and Community Engagement
Von responsys: “Mobile is a behavior not a tactic and should be aligned with goals and users interactions,” pronounced GE’s Andy Markowitz on Day 1 of the Mobile Marketing Association’s Conference in New York this past week, and I couldn’t agree more. For me this was the defining moment and core theme of this year’s [...]
PR Daily – Most consumers prefer social media customer service
Von PR Daily: If you manage a brand’s social media presence, chances are you’re an expert in customer service. But how is customer service faring in social spaces? According to an infographic from British firm Fishburn-Hedges, pretty well. Sixty five percent of respondents think social media is better than call centers. Meanwhile, only 7 percent [...]
MobileMarketingWatch – Infographic: How People Really Use Their Phones
Von MobileMarketingWatch: Our friends over at inneractive have published their latest mobile infographic, this time on the topic of “how people really use their phones.” What’s interesting is how differently mobile phone usage varies based on location and culture. For example, in the US the average person talks on their mobile phone 450 minutes per [...]
MailChimp – What is transactional email?
Von MailChimp: Well isn’t that confusing: the first link I get from Google for “transactional email” actually contains incorrect information! It’s not really about financial transactions at all, anymore. (Though e-commerce does happen to generate a lot of this kind of email, more on that later…) Definitions, Synonyms, Examples So what is transactional email? Coming [...]
socialmediatoday – 5 Ways Brands Respond to Negative Comments on Social Networks (Hint: Only One is Effective)
Von socialmediatoday: Social media is a powerful tool for businesses.Image It helps them connect, engage, and establish trust with current and prospective clients, increase brand awareness, website traffic and ultimately increase sales. Connecting and engaging with clients and customers is a great way to show the human side of your company and establish trust and [...]
FUSION MARKETING EXPERIENCE – Social Business and Monitoring: Building Meaningful Relationships
Von FUSION MARKETING EXPERIENCE: Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on Facebook, what do I have to do? Well, let’s sign up…”) to a broader consciousness of the “social value.” The three [...]
