Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
How to master LinkedIn’s algorithm to boost engagement
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands using the platform well.
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.
A review of the payday loans algorithm in 2019
The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm in 2019.
Google + Amazon: Data on market share, trends, searches from Jumpshot
"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data on ecommerce market share.
The power of page speed: Practical tips and tools to speed up your site
Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your page speed shared.
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
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Two simple behavioral levers to improve your link building efforts
There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behavior model.
Guide to call tracking and the power of AI for analyzing phone data
An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls.
Five extensions to help you boost on-page SEO
Five extensions that directly complement on-page SEO strategy, help rack-up rankings, track your website’s performance, and measure the core online metrics.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels.
Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
