• Join Twitter, Win the World Series

    Friday, February 18, 2011


    It's been a few months since many of us here at Twitter HQ went wild on the streets in celebration of the San Francisco Giants World Series victory. During the season, the Giants also won at using Twitter. They answered fans’ questions live during the game, promoted exclusive giveaways, shared pics from the dugout, and spread news and stats about players and games. The video above provides a great perspective on how they did this and the impact it had.

    It was also nice to see the Giants continue their momentum in the off-season. @pandoval48, @SergioRomo54 and @BrianWilson38 joined Twitter to connect with their fans, and even chat with other players. Wilson recently announced his return to Twitter in a visit to Twitter HQ.

    But, you don’t have to be a Giants fan to get value out of Twitter.

    As Spring training begins anew, it's time to get your information sources in order so you can start scouting out favorite picks for your fantasy team. To get you started, we highlighted some great sources to follow here, and the @MLB has curated a few lists of baseball related accounts you can follow as well. No matter whose side you're on, you'll find allies to root with on Twitter.
  • Translating Twitter into more languages

    Monday, February 14, 2011

    Today we're announcing a product that is a major step toward making Twitter more easily accessible by people around the world - the Twitter Translation Center. The Translation Center allows us to crowdsource translations from our passionate users in order to more quickly launch Twitter in additional languages.

    Translators will be translating the product itself, not the Tweets. If you go to the settings page on Twitter.com and change your language, you’ll see what we mean.

    We currently offer Twitter in English, French, German, Italian, Japanese, Korean, and Spanish. These languages are all included in the Translation Center so translators can continue to help us with updates. We’ve also added Indonesian, Russian and Turkish to the Translation Center, as Twitter will be translated to those languages next. We plan to introduce more languages throughout the year, such as Portuguese.

    Crowdsourcing translations isn’t new for us. Since October, 2009, we’ve counted on Twitter users to volunteer as translators and help us localize Twitter. For this launch, we created a completely new system, based on feedback from translators, to improve the translation experience.


    How does it work?
    The new Translation Center allows any Twitter user to sign up, choose a language and begin translating immediately. Translators can now help localize twitter.com, mobile.twitter.com, Twitter for iPhone and iPad, Twitter for Android, Twitter Help and the Twitter Business Center. We also improved the Center’s search functionality, added phrase tagging, created special translator profiles, enabled commenting on phrases and much more.

    At this time, we have opened up the Translation Center to users who speak French, Indonesian, Italian, German, Japanese, Korean, Russian, Spanish, and Turkish. If you speak any of these languages, you can start helping us translate! Head over to twitter.com/translate and follow @translator for the latest updates.
  • Twitter for Android - new and improved

    Thursday, February 10, 2011

    Twitter for Android is one of the fastest growing Twitter applications. Six months ago, it wasn’t among the top 10 most-used Twitter applications. However, in the last two months, usage has doubled, and now it’s among the top five – along with twitter.com, m.twitter.com (our mobile web site), Twitter for iPhone and Twitter for Blackberry.

    Today, we’re launching a new version of Twitter for Android. It looks and feels more like our other official Twitter applications and provides a more consistent experience across platforms and devices.

    Use Twitter without signing in
    You can use Twitter for Android even if you haven’t signed in or don’t have an account. You can view trends, browse your interests and see suggested users in several categories, including fashion, entertainment and travel, or search to find out what people are saying about topics you care about, such as big sporting events. You can now also sign up for Twitter from within the app.


    Design
    We made some significant changes in the design of the new app. When you first sign in, you’ll see your timeline, along with icons along the top that let you view @mentions, messages, and lists. This layout makes it fast and simple to navigate Twitter on your Android device. Also, the @mentions tab now includes Retweets; seeing replies and Retweets in one place offers a quick way to better understand which Tweets are sparking interest and engagement. In addition, we introduced auto-complete for usernames.


    Search
    We’ve also introduced universal search to this version of Twitter for Android. This means that when you search, you can find Tweets with the term you’re looking for, Tweets sent by people near your location, or people whose user names include that term.

    For example, let’s say you want to search for “packers". As you type “packers” in the search box, you’ll see the following suggestions:
    • search packers: this will return Tweets that include the word “packers”
    • search packers nearby: this will return Tweets that include the word “packers” and are sent by nearby users
    • search packers in people: this will return accounts that have “packers” in the name
    • @packers: this option will skip search results and take you directly to the account, if it exists (in this example, it does)
    And, last but not least, at the bottom of the search section is one of my favorite new features: you can scan your address book to find which of your friends, who have chosen to be discoverable, are also on Twitter. New users will get a chance to do this when they first go through the sign-up process on the app.

    You can download Twitter for Android from Android Market on devices with Android 2.1 or higher.
  • #superbowl

    Wednesday, February 09, 2011

    A record 162.9 million people watched this year’s Super Bowl, making it the most-watched television event ever.

    The big event had its own Twitter record, too. If you tweeted at 10:07:16pm EST, you helped set a new Twitter record: during the final moments of the game, fans sent 4,064 Tweets per second (TPS) – the highest TPS for any sporting event. That spike shattered the previous record in the sporting world: the 3,283 TPS sent during Japan’s 3-1 victory over Denmark during last summer’s World Cup. In fact, Twitter users shattered that record six times over the course of the game – including early touchdowns by the Packers and Steelers and throughout the halftime show. (Still, all of this Super Bowl tweeting wasn’t enough to top the all-time record of 6,939 TPS, set just after midnight in Japan on New Year’s eve.)

    The surprise winner of the Super Bowl? Usher (@UsherRaymondIV). His sudden appearance during the Black Eyed Peas’ (@bep) halftime show performance created the second largest peak in Tweets during the game. Plus, the continued talk about him made him the most talked about person during the Super Bowl. The Peas were next on the list of most-discussed people, followed by Slash, Eminem, and Christina Aguilera. Aaron Rodgers, the most mentioned player, was sixth.

    So which commercials and brands were people talking about most during the game? Doritos, whose "Pug Attack" commercial was a popular favorite, was this year’s champion. Audi and Pepsi took a close second and third, followed by Chevy, Coca-Cola and Groupon.