Review your Pin stats

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To view your Pin stats, you'll need to have a business account. If you want to see stats for Pins created by others from your website, claim your website and Instagram, Etsy or YouTube accounts. If you have a personal account and access to Story Pins, you might be able to see Story Pin stats without having a business account or claiming a website. Only you can see these stats.

See your Pin stats

Log into your Pinterest business account.
Click your profile picture at the top of the screen to go to your profile.
Click on a Pin to view your Pin stats. At the top of the screen, you’ll see the impressions, saves, and link clicks from the past 30 days.
Click See more stats to see all metrics for your Pin.
- From the dropdown menu, you can choose between different date range options to see data for the last 24 hours, last 7 days, last 30 days or last 90 days.
- You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins.
- If you’re looking at a Video Pin, you’ll be able to see lifetime metrics starting from January 1, 2019.
- If you're looking at a Story Pin, you'll be able to see additional lifetime metrics starting from August 1, 2019.

Open the Pinterest app on your device and log into your Pinterest business account.
Tap Pins.
Select a Pin to view your Pin stats. You’ll see the impressions, saves, and link clicks from the past 30 days.
Tap See more to see all metrics for your Pin.
- Tap 30 days at the top-right corner of the screen to choose between different date range options to see data for the last 24 hours, last 7 days, last 30 days or last 90 days.
- You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins.
- If you’re looking at a Video Pin, you’ll be able to see additional lifetime metrics.
- If you're looking at a Story Pin, you'll be able to see additional lifetime metrics.

Open the Pinterest app on your device and log into your Pinterest business account.
Tap your profile picture at the bottom-right corner of the screen.
Tap Pins.
Select a Pin to view your Pin stats. At the top of the screen, you’ll see the impressions, saves, and link clicks from the past 30 days.
Tap See more to see all metrics for your Pin.
- You can toggle between different date range options to see data for the last 90 days, last 30 days, last 7 days or last 24 hours.
- You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins.
- If you’re looking at a Video Pin, you’ll be able to see additional lifetime metrics.
- If you're looking at a Story Pin, you'll be able to see additional lifetime metrics.

Review your Pin's metrics and engagements

We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all the people who have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile, resaves from someone else's profile, or clicks on any place that the Pin exists.

If you've created a Story or video Pin, we'll show you real-time metrics on that Pin for the first 7 days. These real-time metrics are a good way to learn how your Pin is performing right after publishing. After 7 days, Pin stats will typically be updated daily.

Metric	Metric definition	Standard Pins	Video Pins (standard and max. width)	Story Pins (business account)	Story Pins (personal account)
Impressions	The number of times your Pins were on screen	✔	✘	✔	✔
Clicks	The number of times people tapped on your Pin for a closer look	✔	✔	✔	✔
Saves	The number of times people saved your Pin to a board	✔	✔	✔	✔
Video views	Any 2-second continuous playback of your video Pins, while 50% in view	✘	✔	✘	✘
Played at 95%	The number of times your video Pins reached 95% of their length or greater—Includes skipping ahead to this point	✘	✔	✘	✘
Average play time	The average time your video Pins were played—This includes when your video was played again in the same day	✘	✔	✘	✘
Total play time (minutes)	Total play time for your video Pins in minutes	✘	✔	✘	✘

To see more details of your Pin's performance, check out Pinterest Analytics. Note that because some Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.

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See your Pin stats

Review your Pin's metrics and engagements

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