Video Pins are a great way to tell a more comprehensive story about your brand, idea or project. Video Pins have a cover image that captures your audience’s attention. They play in users’ feeds, so keep in mind that your audience may or may not have their volume on when they see your video. If you become an advertiser on Pinterest, you can also create video ads.
Check out our creative best practices for more ideas about video Pins.
Once your video Pin is created, Pinterest will review it within 24 hours to make sure it doesn’t violate our Community Guidelines. If a Video Pin violates our guidelines, you may lose access to video Pins.
To track the performance of video Pin, check out your Pin stats or Analytics.
Bulk upload Video Pins
To upload many videos at once, use the Bulk create Pins tab in your Pinterest Settings.
Creative specs
The following specs are for both standard videos and max width videos. Learn more about creating video ads.
File type |
.mp4, .mov or .m4v |
File size |
2GB max |
Encoding |
H.264 or H.265 |
Length |
4 seconds - 15 minutes Recommended length for video ads: 6-15 seconds |
Text |
Title: Up to 100 characters. If no title, description will show in feed. Description: Up to 500 characters. For either title or description, the first 50-60 characters are likely to show up in feed. |
Aspect ratio |
Required for standard video: Taller than 1.91:1 and shorter than 1:2 Recommended for standard video: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical) Required for max width video: 1:1 (square) or 16.9 (widescreen) |
Video & audio codecs
Video codecs | Audio codecs | |
No container |
|
|
Audio video interleave (AVI) |
|
|
Adobe Flash |
|
|
Matroska |
|
|
IMF |
|
|
MPEG Transport Streams |
|
|
MPEG-1 System Streams |
|
|
MPEG-4 |
|
|
MXF |
|
|
QuickTime |
|
|
WebM |
|
|
WMV/ASF |
|
|