You can choose from several content formats on Pinterest, from standard Pins to multi-image collections. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs, and guidelines for organic Pins.
Standard Pins and ads
Standard Pins and ads feature only one image. These specs apply to both organic Pins and ads.
Standard width video Pins and ads
Standard width video Pins and ads are videos that are the same size as a regular Pin. These specs apply to both organic standard width video Pins and ads.
Max. width video ads
Max. width video ads are videos that expand across people’s entire feed on mobile. Max. width video ads are only available as a paid format. These specs only apply to max. width video ads.
App install ads
App install ads feature one image and allow people to download apps without having to leave Pinterest. They’re only available as a paid format. App install ads follow the same specs as standard Pins and ads.
Carousel Pins and ads
Carousel Pins and ads feature multiple images for people to swipe through. These specs apply to both organic carousel Pins and ads.
Shopping ads
Shopping ads feature one image or a video at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard Pins and ads.
Collections Pins and ads
Collections Pins and ads appear as one main image above three smaller images, in feeds on mobile devices. These specs apply to both organic collections Pins and collections ads.
Story Pins
Story Pins appear as a set of multiple videos, images, lists and custom text in a single Pin. Story Pins are only available as an organic format.
What's next?
Once you’ve picked a format, get tips on image selection, Pin copy and more in our creative best practices and content planning guide.